StrawFire — Immersive Concept

I was asked to develop an interactive projection mapping concept and visual direction for a large curved screen at the entrance of a high-end restaurant in Dubai, UAE.

StrawFire is conceived as a continuous immersive environment built around abstract motion and nature-inspired dynamics. The concept explores how movement of the visitor close to the wall engages with texture, colour, and light.

I developed a visual narrative and concept for interactive engagement, supported by moodboards, previs studies, and client-focused presentations.

The focus was on creating a calm but powerful visual presence that enhances the architecture rather than dominating it. The concept was developed to be flexible and scalable, allowing adaptation from a temporary installation to a permanent dedicated venue.

Date: May 2025
Location: Dubai, UAE
Role: Concept Developer, Visual Designer
Scope: Interactive Installation Concept
Client: Warehouse of Interactive Machine

Scope

• Immersive concept and visual narrative development
• Interactivity integration
• Moodboards, content directions, and spatial previs
• Scalability study from temporary to permanent installation

System

• Large-format curved projection surface
• Multi-projector setup with Pixera or Ventuz media-server playback
• Hokuyo UST-10 laser range finder
• Surround audio integration (conceptual)