Creative
Beefeater / Absolut Vodka Experience
Immersive exhibition projection and media server operation
I developed a concept for a high-impact brand experience built around a central bar installation. An iconic minimalistic billboard with the Absolut Vodka bottle comes alive through video mapping and custom content.
The concept reinforces the brand’s visual language and presence. I developed the concept, artistic direction, and animation content. The concept documentation included a lean technical setup, defining a scalable projection and media-server workflow suitable for pop-up activations or permanent brand installations.
The project was starting to materialise when the COVID-19 pandemic hit, which stopped the project’s momentum.
Date: February 2020
Location: Antwerp, Belgium
Role: Concept Designer, Content Creator
Scope: Brand Activation
Client: Pernod Ricard
Scope
- Concept development for a brand experience
- Visual language definition, previs
- Technical concept for different sizes of projection-based setups
Setup
- Physical billboard or mural
- Large-format video projector
- Optional outdoor enclosure
- Basic media player or media server
- PTZ camera + remote monitoring